Allison Fine and Beth Kanter: Connecting With Social Media

Okay, so if you are living under a nonprofit rock — first of all I’m sorry, because it must be gross — and second of all you should get out. For all of you nonprofits who want to break out from under that rock, this is a great way to start.

Last week I tuned in to a live webinar on how to Build a Networked Nonprofit Group, hosted by authors and nonprofit guru’s Beth Kanter and Allison Fine. These lovely ladies, as The Chronicle bests puts it,

“write about the ways even the most time-pressed nonprofit groups can harness social-media tools to expand their network of donors and volunteers, adocate for their cause, and win attention.”

With their new book just released this June, The Networked Nonprofit: Connecting With Social Media to Drive Change, Kanter and Fine present the most up to date and relevant information your nonprofit could need. The book covers all the basics; Facebook, Twitter, Flickr, YouTube, wikis, blogs, contests, map, widgets etc. in a simple and clear cut manner. You do not need to be an internet techie to get something out of this book. It’s relevant and include great examples of how nonprofit organizations — both big and small — have used these tools to be help leverage their success.

If you or someone in your nonprofit doesn’t have time to sit down and read the book (which you should do, really it’s one book that will benefit your organization in the long run), then check out this webinar online. Beth and Allison have given tons of links and feeds to informational sites. After reading through their Twitter Tip Sheet, you’ll know what I’m taking about.

If anything, you will feel confident knowing that you are not the only nonprofit out there that at times may feel utterly challenged by technology overload. Because, let’s face it, there are so many tools out there that it can really be overwhelming. The trick is to find one media that is right for you and your nonprofit, then utilize this to it’s full potential.

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