Tag Archives: facebook

Thrive Offers Nonprofits a Solution for Social Media Management

Small Act, a company dedicated to helping nonprofits, has just announced the arrival of a new tool that will help nonprofits meet organization goals and needs. Called Thrive, the online tool will organize and measure nonprofits specific social media efforts. Incorporating granular scheduling, keyword search capability, contact management with tagging and in-depth reporting, Thrive hopes to be the solution to many nonprofits failing to keep up with social media trends.

According to Grassroots.org, “Thrive manages your social network while attracting supporters and donors to your cause.” They go on to say that, “similar to other tools, you control when you Tweet or update your status on Facebook, Twitter, Flickr and YouTube (other networks coming soon), target and engage those who care about your work and receive stats on all accounts.”

Thrive will enable you to send your latest Tweets or Facebooks dates easily and more efficiently, allowing nonprofits to better engage followers. Organize contact lists to pinpoint ‘superfans’ or donors, and keep an eye on who is posting and reading what posts. You can even tag and write notes about contacts based on your interactions with them.

As nonprofits look increasingly to social networking to raise funds and following, Thrive could offer a tangible solution to help keep up with the world of social media.

Get your free trial of Thrive and start making an impact through social media.

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Allison Fine and Beth Kanter: Connecting With Social Media

Okay, so if you are living under a nonprofit rock — first of all I’m sorry, because it must be gross — and second of all you should get out. For all of you nonprofits who want to break out from under that rock, this is a great way to start.

Last week I tuned in to a live webinar on how to Build a Networked Nonprofit Group, hosted by authors and nonprofit guru’s Beth Kanter and Allison Fine. These lovely ladies, as The Chronicle bests puts it,

“write about the ways even the most time-pressed nonprofit groups can harness social-media tools to expand their network of donors and volunteers, adocate for their cause, and win attention.”

With their new book just released this June, The Networked Nonprofit: Connecting With Social Media to Drive Change, Kanter and Fine present the most up to date and relevant information your nonprofit could need. The book covers all the basics; Facebook, Twitter, Flickr, YouTube, wikis, blogs, contests, map, widgets etc. in a simple and clear cut manner. You do not need to be an internet techie to get something out of this book. It’s relevant and include great examples of how nonprofit organizations — both big and small — have used these tools to be help leverage their success.

If you or someone in your nonprofit doesn’t have time to sit down and read the book (which you should do, really it’s one book that will benefit your organization in the long run), then check out this webinar online. Beth and Allison have given tons of links and feeds to informational sites. After reading through their Twitter Tip Sheet, you’ll know what I’m taking about.

If anything, you will feel confident knowing that you are not the only nonprofit out there that at times may feel utterly challenged by technology overload. Because, let’s face it, there are so many tools out there that it can really be overwhelming. The trick is to find one media that is right for you and your nonprofit, then utilize this to it’s full potential.

What Facebook’s Open Graph Means for Your Business

By Brenton Gieser at Mashable!

Brenton Gieser is the President of ConvoSpark, a social media development agency focused on building socially engaging technology on Facebook, mobile devices, and other social media platforms. You can find him discussing the intersection of social media and entrepreneurship on his personal blog, BrentonGieser.com

All the buzz about Facebook’s most recent changes has left marketers scrambling to get a grasp of what these new products and features mean for their business. For marketers, keeping up with the entire social web is a job in itself, and Facebook’s constant evolution doesn’t make it any easier.

To sum up the recent announcements, it is appropriate to simply state that Facebook has moved one step closer to creating the semantic web — that is, a human-powered web — and positioning itself at the center of this new universe.

Facebook’s Open Graph protocol will help cultivate richer and more useful data in an attempt to make “social” the new default of the web. Still, the looming question is: What does this mean for businesses that have invested so much in Facebook marketing? If any of Mark Zuckerberg’s audacious F8 presentations come to fruition, businesses should start optimizing their Facebook presence now more than ever.

Read more of what Brenton Gieser has to say at What Facebook’s Open Graph Means for Your Business.

5 Tips for Creating Non-Profit Online Communities

Posted on 2/12/10 by Geoff Livingston on Mashable

So much conversation about social networking revolves around Twitter and Facebook, but in actuality these networks are just the tip of the iceberg. From general networks like Wiser Earthand Care2, to cause specific networks like PickensPlan and the Sierra Club’s Activist Network, there’s a hotbed of social activity occurring in private communities. Non-profit oriented networks use a wide variety of social tools to foster community, including their own white label communities.

Non-profits use white label platforms like Ning to connect with their communities. Ning serves 1.6 million networks (see Mashable’sMashable Six Ways to Use Ning post). “What we’re seeing organizations and non-profits use Ning for is to develop a deeper layer of conversation and engagement with their supporters and advocates,” said Ning’s Morgan Seal. “Their memberships are those that are looking for a more contextual social experience around the things they care about most.”

Read the “five tips” on Mashabale.

3 Reasons the Future of Your Nonprofit Depends on Social Media

Posted by Shannon Aronin on buzzmarketing  daily.

Nonprofits have been hit hard by the recession. Now many nonprofits also face the typical “donor fatigue” fundraising challenges that follow any major natural disaster such as the recent earthquakes in Haiti. All of the traditional funding streams have been hurt, and nonprofits, by and large, keep plugging along – doing more with less, to hang on till better times when they can again focus on their mission with vigor. It’s hard when you are short-staffed and under funded to consider jumping into anything new, but for nonprofits your very survival depends upon committing to building and maintaining a strong social media presence. Here’s why:

1. ALL of your donors are online. The stereotype that social media is for kids is simply false. Study after study proves it. The largest growing demographic on Facebook is women over 55. More interesting, there has recently been a big jump in social media users age 63-75! Individual micro-donations can be difficult to solicit because it takes so many more of them to make a dent in your organization’s budget, but remember, this strategy won Obama the White House. Social media can also support fundraising event participant growth (from galas to individual pledge events like walks) through the sharing of invitations or requests to friends.

Even traditional foundations’ program officers can be reached and moved by your relationship, something that can get a lot stronger when you are Facebook friends or even connected on LinkedIn. You already know that your Millennial supporters are on Facebook and Twitter, but so is everyone else and their grandmother.

Read the rest at buzzmarketing daily.


The Lesson Of The Chase Community Giving Contest

By Heidi Genrich

Transparency is fantastic because it demands that everyone be honest, even large traditional corporations that are used to making decisions behind closed doors. The JPMorgan Chase & Company learned this lesson the hard way when they allegedly fixed the results of their online contest. More than 500,000 charities competed for votes on Facebook, the top 100 most popular promised a $25,000 grant. Chase decide to disqualify several of the top 100 group at the last minute, supposedly over concerns about associating the Chase brand with their mission. Outrage ensued.

Marcia Stepanek provided a thoughtful evaluation of the issue on her blog:

Transparency matters (a lot) to today’s cause-wired consumers. But that’s not all. There’s another lesson here that bears repeating, and it is this: don’t invite Web-savvy crowds to participate in a “do-good” project without giving them control over the outcome – regardless of what the CEO thinks of it. Online fans and networks, it’s clear, cannot be shut down nor controlled once you energize them around open initiatives they care about.

What will this mean for the future of crowdsourcing online contests? Will this scare large brands away from open philanthropic campaigns? The lesson of The Chase Community Giving Contest is that brands – big or small – can’t simply use social media to unilaterally promote themselves. The audience, no longer content to simply observe, demands participation and accountability. For those organizations that are always seeking to improve both their  work and society, the Chase brouhaha indicates that crowdsourcing has a promising future.