Tag Archives: twitter

Thrive Offers Nonprofits a Solution for Social Media Management

Small Act, a company dedicated to helping nonprofits, has just announced the arrival of a new tool that will help nonprofits meet organization goals and needs. Called Thrive, the online tool will organize and measure nonprofits specific social media efforts. Incorporating granular scheduling, keyword search capability, contact management with tagging and in-depth reporting, Thrive hopes to be the solution to many nonprofits failing to keep up with social media trends.

According to Grassroots.org, “Thrive manages your social network while attracting supporters and donors to your cause.” They go on to say that, “similar to other tools, you control when you Tweet or update your status on Facebook, Twitter, Flickr and YouTube (other networks coming soon), target and engage those who care about your work and receive stats on all accounts.”

Thrive will enable you to send your latest Tweets or Facebooks dates easily and more efficiently, allowing nonprofits to better engage followers. Organize contact lists to pinpoint ‘superfans’ or donors, and keep an eye on who is posting and reading what posts. You can even tag and write notes about contacts based on your interactions with them.

As nonprofits look increasingly to social networking to raise funds and following, Thrive could offer a tangible solution to help keep up with the world of social media.

Get your free trial of Thrive and start making an impact through social media.


Why White Castle’s Cause Marketing is Better than KFC’s

Selfish Giving Blogger Joe Waters discusses the differences, and still up for debate pro’s of White Castle’s burger-scented candle.

It was only a matter of time before it happened. In some ways I’m surprised it even took a week. It began with this tweet from fellow cause marketer Steve Drake:

White Castle is selling a hamburger and onion scented candle in their restaurants and online for ten bucks with proceeds (good luck finding out how much, but this article says the promotion will raise $50,000) going to Autism Speaks. The candle has been a huge hit. It’s sold out online and sales at restaurants have been brisk as well.

Shortly after Steve’s tweet, Estrella Rosenberg said what a lot of us must have been thinking:

Estrella is referring, of course, to the Komen/Kentucky Fried Chicken Buckets for the Cure cause marketing program that has sparked outrage both online and off. To catch-up on the controversy, I suggest you read Scotty Henderson’s, Nancy Schwartz’s and my posts on the topic.

So should White Castle too be plucked clean and boiled as KFC was?

Read what else Joe Water’s has to say and decide for yourself.

Choosing A Celebrity to Go Social for Your Brand

Posted by Marcy Walsh, from the TheLivingstonBuzz.

Last week, Justin Bieber, the 16 year old Canadian singer who has adolescent girls and their mothers in hysteria worldwide, tweeted about his experience on Air New Zealand, our client. More than 600 people retweeted his tweet, according to Twitter Search. And likely more than 100,000 people received the message that Air New Zealand is a great airline to fly. Rob Fyfe, Air New Zealand CEO, responded to the tweet, and the conversation was heard around the world.

Named Airline of the Year, Air New Zealand’s excellent customer service, not endorsement fees, gets the credit for this gift that keeps on giving. But there’s no question that celebrities can raise the profile of your brand rapidly in social circles.

A celebrity certainly can raise your brand’s profile positively or negatively (Celebrity Endorsement Hits and Misses is a good primer) very quickly in all mediums. But with social communities, the ability to connect to your brand through a celebrity on a more personal level provides great opportunities. Last year, for example, Shaquille O’Neal announced via Twitter his endorsement deal with Enlyten, an electrolyte strip brand. Instantly he started a conversation about the brand with 2+ million fans and followers who wanted to hear what he had to say.

To read tips for wisely choosing a celebrity (or not) to represent your brand in social circles visit The Buzz Bin.

Fighting Malaria in Age of Twitter: Nets Save Lives, So Do Retweets

by Kari Dunn Saratovsky on www.socialcitizens.com

Every 30 seconds a child dies of malaria. Nets save lives. So do retweets. http://rt2give.com

The messaging is so powerful, so clear, and so tweetable – and with the World Bank’s bold announcement yesterday that they are stepping in to fill half of the 50 million “bed net gap,” the Case Foundation together with Malaria No More and Twitter thought there was no better time to launch a citizen driven campaign using the powerful force of the 100 Million users on Twitter.

Let’s take a look at the numbers:

  • At present 200 million mosquito bed nets have been delivered across sub-Saharan Africa, affording protection to half of the world’s population at risk of malaria.
  • 100 million more bed nets are in the process of being produced and delivered, leaving a 50 million bed net gap to meet the United Nations Secretary-General’s goal of universal coverage by year’s end.
  • Every thirty seconds a child dies from malaria in Africa. However, malaria is a completely preventable and treatable disease.
  • There are approximately 50 million “tweets” sent across the twitterverse each day

On Wednesday, the UN Envoy for Malaria Ray Chambers, appointed a group of 50 Social Media Envoys dedicated to utilizing their social profile to keep online and offline media audiences focused on the movement, milestones and resources required to achieve the Secretary-General’s goal of providing all endemic African countries with malaria control interventions by the end of 2010. From Kim Kardashian and Shaq to Bill Gates and Steve Case, these social media influencers are stepping up to use their collective 50 million person following for social change.

To read more about the power of “text to give”…

Tweeting for Good: Twestival Global 2010

In cities across the globe tomorrow, thousands of people will gather offline for the second annual global Twestival (Twitter Festival), which will benefit Concern Worldwide‘s education programs in some of the world’s most impoverished regions. Twestival is completely volunteer-run, and 100% of all proceeds and donations will go to Concern Worldwide to provide the uniforms, books, pencils, and paper a child needs to attend one year of school, as well as project activities such as construction of schools; rehabilitation of classrooms; teacher/management training; PTAs; HIV/AIDS school clubs; water and sanitation in schools; health education in schools; education advocacy; vocational/life-skills training for youth, farmers and women; and curriculum development for secondary school/university.

The first Twestival Global was held on February 12 2009 in 202 cities to support charity:water and raised over $250K, which was used to build more than 55 wells to people who otherwise would not have access to clean water in Uganda, Ethiopia, and India. This year, Twestival focuses on education and the 72 million children who do not have the opportunity to go to school. Concern Worldwide is committed to eradicating extreme poverty, targeting the most vulnerable groups, especially women and children, and ensuring that they have their basic needs met and the rights to manage their development and live dignified lives.

Click here to find a Twestival event in your city

the art of activating slacktivism

Posted by Kari Dunn Saratovsky on Social Citizens on 3/23/10.

Today’s blog {on Social Citizens} comes to us from Dan Morrison, Founder and CEO of Citizen Effect who is driven by the idea that anyone can make a real and significant impact in the world. Citizen Effect provides everyday citizens the tools and networks they need to work directly with communities in need around the world.

I love the word “slacktivism.” It is a classic oxymoron. The word conjures up the image of a male college student (sorry guys) sitting on his couch playing Grand Theft Auto and texting “90999” to support Haiti Relief in the five seconds between games.

And that is a great thing. When I was in college, the college quad was the realm of the activist who wanted to save the world. The dorm room was the realm of the slacker who could care less. Technology has now allowed slackers with a conscience to get involved in the causes they believe in but are too lazy to get up off the couch and support.

Slacktivists are an entirely new market segment that we, as cause marketers, are all salivating over, because so many slacktivists are so willing to procrastinate by picking up their mobile phone or going online to give and spread the word about our cause. Slacktivists are the definition of the long tail and cause marketers are going to bed every night trying to dream up schemes about how to get 1 million slacktivists to text them $10. Unfortunately, for most, that is never going to happen.

Read the rest on Social Citizens.

Google Buzz, The New – hyper interactive – Twitter

Google wants to make sure you never use any other company for your online services. They introduced Google Buzz on Feb. 9th, and they  are now claiming that it will outperform Twitter.

It does look really exciting. The service allows for real time online conversations that more fully utilize the internet’s possibilities – as opposed to Twitter, which is really just advanced text messaging.

Check out Peter Campbell’s analysis of Buzz on Idealware. What do you think this means for online communication?