by Kari Dunn Saratovsky on www.socialcitizens.com
Every 30 seconds a child dies of malaria. Nets save lives. So do retweets. http://rt2give.com
The messaging is so powerful, so clear, and so tweetable – and with the World Bank’s bold announcement yesterday that they are stepping in to fill half of the 50 million “bed net gap,” the Case Foundation together with Malaria No More and Twitter thought there was no better time to launch a citizen driven campaign using the powerful force of the 100 Million users on Twitter.
Let’s take a look at the numbers:
- At present 200 million mosquito bed nets have been delivered across sub-Saharan Africa, affording protection to half of the world’s population at risk of malaria.
- 100 million more bed nets are in the process of being produced and delivered, leaving a 50 million bed net gap to meet the United Nations Secretary-General’s goal of universal coverage by year’s end.
- Every thirty seconds a child dies from malaria in Africa. However, malaria is a completely preventable and treatable disease.
- There are approximately 50 million “tweets” sent across the twitterverse each day
On Wednesday, the UN Envoy for Malaria Ray Chambers, appointed a group of 50 Social Media Envoys dedicated to utilizing their social profile to keep online and offline media audiences focused on the movement, milestones and resources required to achieve the Secretary-General’s goal of providing all endemic African countries with malaria control interventions by the end of 2010. From Kim Kardashian and Shaq to Bill Gates and Steve Case, these social media influencers are stepping up to use their collective 50 million person following for social change.
To read more about the power of “text to give”…
In cities across the globe tomorrow, thousands of people will gather offline for the second annual global Twestival (Twitter Festival), which will benefit Concern Worldwide‘s education programs in some of the world’s most impoverished regions. Twestival is completely volunteer-run, and 100% of all proceeds and donations will go to Concern Worldwide to provide the uniforms, books, pencils, and paper a child needs to attend one year of school, as well as project activities such as construction of schools; rehabilitation of classrooms; teacher/management training; PTAs; HIV/AIDS school clubs; water and sanitation in schools; health education in schools; education advocacy; vocational/life-skills training for youth, farmers and women; and curriculum development for secondary school/university.
The first Twestival Global was held on February 12 2009 in 202 cities to support charity:water and raised over $250K, which was used to build more than 55 wells to people who otherwise would not have access to clean water in Uganda, Ethiopia, and India. This year, Twestival focuses on education and the 72 million children who do not have the opportunity to go to school. Concern Worldwide is committed to eradicating extreme poverty, targeting the most vulnerable groups, especially women and children, and ensuring that they have their basic needs met and the rights to manage their development and live dignified lives.
Click here to find a Twestival event in your city