Tag Archives: Mark O’Neill

‘Green IT for Sustainable Business Practice’ — A Valuable Perspective on Green IT

UK-based author Mark O’Neill’s new book “Green IT for Sustatiainable Business Practice” is the essential guide to greening for any nonprofit, library, or really small to medium sized office.

Described by Amazon as a “sensible, clear-sighted guide to emerging standards, rules, business processes and best practices in a complex and ever-changing sector,” “Green IT for Sustainable Business Practice” is one of the few books that focuses on the expanding concern for greener technology. It is such an important topic when one considers that “the electricity consumption of PCs is growing by five percent year on year” O’Neill states.  “In an average small to medium sized enterprise electricity consumption accounts for ten percent of an IT department’s budget.”

O’Neill’s dissection of green business is based mainly on the bigger picture; world-wide developments in global warming. It offers practical suggestions to reduce your company’s carbon footprint. Replace older PCs with energy efficient EPEAT gold-rated PCs and replace CRT computer monitors with more efficient LCD models.

Some of the more obvious practices for any business that O’Neill advocates is the proper recycling of computers and the donation of electronic devices to schools or charitable organizations through third parties, like Computer Aid International.

Moreover, O’Neill’s book covers more general practices to running a sustainable business. He touches upon the subject of virtualization; cloud computing and software as a service — like those run by Google. He also breaks down how to work independent of location, through remote access solutions such as webcams, instant messaging voice-conferenceing and Internet video calling.

For any business looking to better understand emergent technological practices, for green business this book will be a valuable tool. If anything O’Neill offers a unique, non-U.S perspective for business leaders committed to greening their enterprise.

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