Why White Castle’s Cause Marketing is Better than KFC’s

Selfish Giving Blogger Joe Waters discusses the differences, and still up for debate pro’s of White Castle’s burger-scented candle.

It was only a matter of time before it happened. In some ways I’m surprised it even took a week. It began with this tweet from fellow cause marketer Steve Drake:

White Castle is selling a hamburger and onion scented candle in their restaurants and online for ten bucks with proceeds (good luck finding out how much, but this article says the promotion will raise $50,000) going to Autism Speaks. The candle has been a huge hit. It’s sold out online and sales at restaurants have been brisk as well.

Shortly after Steve’s tweet, Estrella Rosenberg said what a lot of us must have been thinking:

Estrella is referring, of course, to the Komen/Kentucky Fried Chicken Buckets for the Cure cause marketing program that has sparked outrage both online and off. To catch-up on the controversy, I suggest you read Scotty Henderson’s, Nancy Schwartz’s and my posts on the topic.

So should White Castle too be plucked clean and boiled as KFC was?

Read what else Joe Water’s has to say and decide for yourself.

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