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Does your nonprofit send out e-newsletters, fundraising appeals by email, and/or group “email blasts” to your mailing list? And do those messages sometimes get refused or marked as spam? If so, that’s a problem – for your messaging and for your organization’s reputation – but fortunately it’s a problem you can do something to fix.
Here are a few good resources to help you keep your emails out of the spam filters, and improve your organization’s email deliverability rate:
Mailermailer’s Checklist for Email List Managers suggests 7 easy ways to reduce the chance of spam complaints from your email contacts, protect your organization’s reputation, and make sure those email messages keep getting through to your supporters. You’ll want to read the original article for detailed explanations, of course, but here are the highlights:
To continue reading highlights from the original Checklist for Email List Managers, click here.