Fighting Malaria in Age of Twitter: Nets Save Lives, So Do Retweets

by Kari Dunn Saratovsky on

Every 30 seconds a child dies of malaria. Nets save lives. So do retweets.

The messaging is so powerful, so clear, and so tweetable – and with the World Bank’s bold announcement yesterday that they are stepping in to fill half of the 50 million “bed net gap,” the Case Foundation together with Malaria No More and Twitter thought there was no better time to launch a citizen driven campaign using the powerful force of the 100 Million users on Twitter.

Let’s take a look at the numbers:

  • At present 200 million mosquito bed nets have been delivered across sub-Saharan Africa, affording protection to half of the world’s population at risk of malaria.
  • 100 million more bed nets are in the process of being produced and delivered, leaving a 50 million bed net gap to meet the United Nations Secretary-General’s goal of universal coverage by year’s end.
  • Every thirty seconds a child dies from malaria in Africa. However, malaria is a completely preventable and treatable disease.
  • There are approximately 50 million “tweets” sent across the twitterverse each day

On Wednesday, the UN Envoy for Malaria Ray Chambers, appointed a group of 50 Social Media Envoys dedicated to utilizing their social profile to keep online and offline media audiences focused on the movement, milestones and resources required to achieve the Secretary-General’s goal of providing all endemic African countries with malaria control interventions by the end of 2010. From Kim Kardashian and Shaq to Bill Gates and Steve Case, these social media influencers are stepping up to use their collective 50 million person following for social change.

To read more about the power of “text to give”…


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