‘Cause-nitive Dissonance,’ Bad Postioning or Both in KFC Cause Marketing Campaign?

posted by Paul Jones, www.causerelatedmarketing.blogspot.org

Through May 9, 2010 each bucket of specially-marked KFC chicken sold generates a $.50 donation to Susan G. Komen for the Cure. The KFC bucket also invites you to visit bucketsforthecure.com to make an additional donation.

As the website URL suggests, the campaign sports the unwieldy name of ‘Buckets for the Cure.”The redoubtable Scotty Henderson, and many others, have raised the issue of “cause-nitive dissonance,’ to coin a term.

That is whether fried food should be supporting breast cancer research, since research has shown obesity be a risk-factor for breast cancer and since fried chicken is high in fat. Many, many others, including the Wall Street Journal, have weighed in.

Read more causerelatedmarketing.blogspot.com.

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