Youth Marketing: Don’t Be A Poser

Nancy Lubin, the CEO of DoSomething.org, gave an insightful interview to mobileYouth on how she has so successfully reaches the younger demographic online.  She advises that organizations be authentic (as opposed to “cool”) and fully understand the diversity within the youth market. Check it out:

Read the full article at mobileYouth.

Happy Friday!

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One response to “Youth Marketing: Don’t Be A Poser

  1. Glad you enjoyed it! Thanks for posting! Check back this week for more on Cause Marketing with Roman Tsunder of the Alliance for Youth Movements.

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