Throw Better Fundraising Events Through Better Analytics

Ever wonder how to use that data you collected from your last fundraising event? How can those participant and donor numbers help you improve your future events? With donors and board members examining the expenditure of every penny, it is as important as ever to throw fundraising events with high ROI.

For an introduction to event analytics, download Analyze This: A Nonprofit’s Guide to Event Fundraising Analytics, a free guide written by Jono Smith for Convio and Events360.

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