Voto Latino, a 501 (c) 3 nonprofit founded by actress Rosario Dawson to increase American Latino youth civic participation, has launched a new campaign to engage Latino youth and get them involved in the upcoming 2010 census on April 1st. Voto Latino’s “Be Counted” campaign encourages Latino youth to represent their communities by pledging to fill out the 2010 U.S. Census form. This will be an important opportunity for them to make a difference in their communities as the federal government “will allocate more than $400 billion in funds for hospitals, schools, job-training centers and public works projects” based on the census results. Taken every 10 years, the census is a great chance for American Latinos to be represented by their government.
The campaign utilizes mobile technology to allow people to text-to-pledge with their mobile phones. Text “2010” to 738674 to pledge and get the LA census app which lets you learn about the census, take the quiz and get 5 free songs, and share the app with friends to get access into a free concert. Also, by pledging to take part in the census, you receive 25 free songs from Pitbull, Mos Def, Morrissey, and more!