Cone, a strategy and communications agency that is focused on building brand trust, came out with a study yesterday that found that 78% of Americans believe a partnership between a nonprofit and a company they trust makes a cause stand out.
Some more interesting numbers that result from nonprofit-corporate partnerships:
- 59% of Americans are more likely to buy a product associated with the partnership
- 50% are more likely to donate to the nonprofit
- 49% are more likely to participate in an event for the nonprofit
- 41% are more likely to volunteer for the nonprofit.
Check out the full study here.