Nonprofit-Corporate Partnerships: Get Attention For Your Cause

Cone, a strategy and communications agency that is focused on building brand trust, came out with a study yesterday that found that 78% of Americans believe a partnership between a nonprofit and a company they trust makes a cause stand out.

Some more interesting numbers that result from nonprofit-corporate partnerships:
  • 59% of Americans are more likely to buy a product associated with the partnership
  • 50% are more likely to donate to the nonprofit
  • 49% are more likely to participate in an event for the nonprofit
  • 41% are more likely to volunteer for the nonprofit.
Check out the full study here.
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