Posted 03/01/10 by Adena in Mobile Marketing Watch
After January’s devastating earthquake in Haiti, text donations costing anywhere from $5 to $10 per message raised over $41 million dollars for the cause. This weekend’s 8.8 earthquake in Chile may have caused less destruction in comparison to the Haitian quake, but hundreds of lives were lost, neighborhoods were destroyed, and help is needed.
With the success of the mobile donation campaigns for Haiti, Chile fundraisers are turning to mobile marketing and asking once again for the support of the world via SMS. Within hours of the Magnitude 8.8 earthquake in Chile, Mobile Accord’s mGive division was asked by several of its nonprofit clients to launch text donation campaigns to aid the victims of the earthquake.
Again, the Mobile Giving Foundation has stepped in to organize ways to donate to various reputable foundations to help Chile’s people. And, hoping to repeat the success of the last fundraising campaign, AT&T, Sprint, T-Mobile and Verizon Wireless are providing free text messages in support of the effort.